Cisco’s Green Initiatives: Q & A
Q1- Does Cisco have its own Environment Policy?
A- Cisco focuses on responsible environmental practices throughout its business. In addition to working to reduce the environmental impacts from our own products and operations, Cisco also leverages its position as a leader in the information, communication and technology (ICT) industry to find solutions to global environmental challenges which are network or technology based.
Q2- Why has Cisco decided to implement smart environmental practices?
A- Environmental commitments have been a priority for Cisco for more than a decade. Cisco believes every corporation has a responsibility to address its environmental impact. Taking action at this time is not only necessary but, it is the right thing to do.
Many forces have contributed to Cisco’s commitment. Moving towards more environmentally sustainable business practices is a grass roots endeavour, with Government (and new regulations), investors, partners, customers, our employees and people in the community all inspiring Cisco to take action
Q3- What is unique about Cisco’s vision towards environmental sustainability?
A- Cisco’s role as a leader in the ICT industry has inspired a unique vision for our environmental commitment. We are driven by how technology and innovation of our architectures can transform the ways in which the world addresses its many environmental challenges.
Q4- What is Cisco’s greenhouse gas footprint?
A- In 2007, Cisco's gross GHG footprint was net 724, 000 metric tons of CO2 equivalents (CO2e). This footprint includes emissions from Cisco's globally owned and leased facilities, vehicles and its airline travel.
Q5- What is Cisco’s corporate global greenhouse gas reduction goal?
A- On June 24, 2008 at Cisco Live! Cisco’s Chairman and CEO John Chambers announced the goal of 25% absolute reduction (to a net footprint of 543 000 metric tons of CO2e in greenhouse gas emissions) by 2012.
Cisco’s goal is validated by third parties such as EPA and Environmental Defence Fund.
Q6: How will Cisco remain transparent as it progresses in attaining its goal?
A- Data will be rolled up on a quarterly basis internally to make sure we are tracking to our goal and we will report annually to the EPA as well as include this information in our annual Corporate Social Responsibility report.
Q7- How will Cisco help its customers meet their environmental goals?
A- Understanding that the network is the platform for sustainability, Cisco is working to create IP-enabled best practices and solutions to share with its customers.
Cisco Connected Real Estate (CCRE) promotes sustainability through connected building and connected workplaces. By using an IP network to converge information, communications and technologies Cisco allows buildings and work spaces to be smart – and green.
Technologies within the Unified Communications portfolio- Cisco TelePresence, Cisco Unified Video Advantage, Cisco Unified MeetingPlace and WebEx enable customers to make environmental investments built upon a foundation of collaboration.
With Cisco’s Energy-Efficient Data Center, Cisco is working to meet the long-term goal of providing measurement, monitoring, and management of power consumption in the data center.
Q8- Does Cisco have other environmental commitments?
A- Cisco engages with many environmental organizations on a variety of levels. Some notable collaborations include:
- Cisco has joined the US Environmental Protection Agency’s (EPA) Climate Leaders program. This is an industry-government partnership that works with companies to develop comprehensive climate change strategies. Through this partnership, Cisco has worked with the EPA to assess its GHG footprint, validate its metrics and establish its GHG reduction goals.
- Cisco has renewed its commitment in 2008 to the Clinton Global Initiative for Connected Urban Development. Through the launch of several pilot programs in cities around the world, Cisco is leveraging technologies and network intelligence to help reduce congestion and open up new ways of thinking about how people move around a city.
Q9- Does Cisco purchase carbon offsets?
A- Cisco does not actively engage in carbon offsetting. While this is a worthy exercise, Cisco is driving to meet its own greenhouse gas reduction goals through use of its own technologies and changes in behaviour, operations.
Q10- What are the main elements of Cisco’s Green Strategy?
A- Cisco’s Eco-Board has worked to narrow the focus of Cisco’s Green Strategy. Cisco’s three main areas driving its environmental strategy are:
a Architecture
a Responsible Operations
a Product Stewardship
Q11- What are some examples of environmental programs already being implemented at Cisco?
A- Cisco has set into action many programs to reduce its own environmental footprint, such as:
- Waste Reduction and Recycling
- Scrap Management
- Product Stewardship (includes customer take-back/WEEE Compliance, Restriction Substances compliance, and Design for Environment)
- Hazardous Material Management
- Energy Management (Focuses on improving energy efficiency in building design and construction)
- Alternate Transportation
For more information on Cisco’s green initiative visit us at:
http://www.cisco.com/web/about/citizenship/environment/index.html